Sanaa — premium streetwear from Johannesburg, South Africa

Sanaa started with a question my wife asked me one evening: what’s your style? I’m thirty, I’d never thought about it, and when I went looking for the answer in stores and online I couldn’t find it — only options, none of them mine. So I made it. I used AI to generate the images that felt like me, edited them down to what felt true, and put them on the heaviest, best-made shirts I could source. The first one was just for me. Then strangers started asking where I got it. That’s what Sanaa is.